The Brand That Invented a New Fit
Why we created No Gape® Tech, according to our founder, Rochelle
The Details Behind The Fit
It’s not just a shirt, it’sThe Shirt. Here’s why: after years of safety-pinning my button-downs closed, I designed and patented No Gape® Tech, a hidden button closure that keeps everything smooth and secure. No pulling. No pinning. No awkward peekaboo gaps. Just a perfect fit that moves with you. Made by women, for women.
POWERED BY PATENTED NO GAPE® TECHNOLOGY
A hidden internal button placket closure, seamlessly designed into every shirt, shirtdress and cardigan we make eliminates gaping between buttons.
THE SHIRT THAT DOES IT ALL (LIKE YOU)
Wear your true size, no sizing up required. We believe you should button up (or button down) as much as you want. Our shirts will lay perfectly flat at the chest.
THE PERFECT FIT
A hidden internal button placket closure, seamlessly designed into every shirt, shirtdress and cardigan we make eliminates gaping between buttons.
"I wear The Shirt all the time and honestly, even all these years later, it still feels so novel and so good to put on a shirt or cardigan that just fits as it should."
-Rochelle
Your Perfect Fit
See No Gape® Tech on every body
The Reviews are In
Shop by Shirt Fit
THE ICON
This best-selling closet hero is the ultimate in versatility designed with our cotton stretch fabric and No Gape® Technology. It’s a classic.
THE BOYFRIEND
Slightly oversized. Totally on trend. It’s the perfect-fitting boyfriend shirt.
THE SHORT SLEEVE SHIRT
Perfect for layering, or totally chic on its own; we can barely keep this sell-out shirt in stock.
THE LONG SLEEVE CROP
Declared Ophrah’s favorite! The cropped staple with perfected proportions. Slightly boxy, slightly cropped, made to wear untucked.
THE SILK SHIRT
Our 100% Silk Shirt arrives in its most-requested color yet: white. Sleek, fluid, and perfectly draped.
THE SLEEVELESS SHIRT
A classic for layering or to wear on its own. Narrow armholes mean bra won't peek through the side (and won't peek through the front either).
THE SIGNATURE SHIRT
Tailored yet languid. The Signature Shirt in our drapey crepe-like pebbly texture and resists wrinkling. The Signature Shirt is a slightly loose fit, in the way a silk shirt would skim the body.
Our assortment of quality fabrics, updated seasonally.
Non Iron
Creating the perfect non-iron shirt wasn’t easy. It took years of research, countless samples, and a partnership with the only mill in the world capable of delivering our exacting standards. The result is a proprietary finish on our iconic silhouettes—no iron required. Your perfect shirt just got more perfect.
Between Sizes?
