bye bye blouse gape
Hello The Shirt
Rochelle patented her No Gape® button technology after years of wearing ill-fitting button down shirts. What started as a simple white shirt is now a collection of shirts and shirtdresses that we obsess over to bring you the perfect fit, from work to weekend and everywhere in between.
The Icon Shirt
Tailored and fitted at the chest, waist, and back.
The Signature Shirt
True to size, naturally blousier, in our drapey fabric.
The Boyfriend Shirt
Oversized and roomier, but still tailored.
our technology
The Perfect Fit
Support where you need it, a better fit everywhere else.
Our No Gape® button technology reinforces the button down shirt where you need it most. Patented and designed by Rochelle Behrens to eliminate blouse gape.
